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Principales plataformas de redes sociales que se pueden utilizar

Marketing Ene 19, 2022

YouTube y Facebook encabezan la lista de popularidad general, especialmente en Estados Unidos. Sin embargo, Facebook ha experimentado un cambio demográfico a medida que los usuarios más jóvenes, de entre 18 y 24 años, se han trasladado a sitios como Instagram y Snapchat, pero sigue manteniendo una enorme cuota de mercado, señala la agencia de publicidad Almería Limón Publicidad.

Las cuatro principales plataformas a tener en cuenta en orden de más populares/más utilizadas son YouTube, Facebook, Instagram y Pinterest.

YOUTUBE

Pros: plataforma popular para los consumidores, fácil para contar historias.

Contras: personalización limitada, poca seguridad para el contenido.

FACEBOOK

Pros: puede dirigir el tráfico directamente con enlaces de compra, el alto tráfico es para algunos grupos demográficos, y la disponibilidad de múltiples herramientas de marketing.

Contras: el compromiso puede estar limitado por los algoritmos de la plataforma, lo que significa que no todo el mundo verá tu publicación.

INSTAGRAM

Pros: con un perfil de Instagram Business puedes promover publicaciones como anuncios, programar automáticamente las publicaciones y acceder a los análisis para ayudar a ajustar las campañas de marketing.

Contras: puede llevar tiempo crear una presencia.

PINTEREST

Pros: ideal para el marketing de nicho, probado para generar enlaces entrantes, ideal para contar historias.

Contras: La idea errónea entre el público de que el sitio es sólo para artesanos, amantes de la comida y entusiastas de la belleza. Otra desventaja del sitio es la cantidad de spam que pasa los filtros.

Otras plataformas de redes sociales populares a tener en cuenta son: LinkedIn, Snapchat, Twitter, WhatsApp y Reddit.

Su modelo de negocio depende de la participación en las redes sociales. ¿Está preparado para llevar su marketing al siguiente nivel? Permítanos ayudarle y póngase en contacto con Limón Publicidad hoy mismo.

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